I designed the visual identity for SOURCE 2025 (Symposium of Undergraduate Research and Creative Expression), an annual event celebrating student work across all disciplines—from lab research and business proposals to creative writing, performances, and community projects.

Many students on campus were unfamiliar with SOURCE or assumed it was only for science majors, as past promotion was minimal and often centered on STEM fields. To shift that perception, I created branding that feels warm, inclusive, and approachable - using muted primary colors and handmade illustrations to represent the wide range of academic and creative fields at our university. This identity was applied across posters and a printed program to help the event reach a broader, more diverse audience.