Salu Salo
Salu Salo is a conceptual Filipino food truck brand centered around the idea of gathering. The project combines brand identity, illustration, menu design, and environmental graphics to create a visual language rooted in warmth, hospitality, and shared meals.
As a Filipina-American raised far from the Philippines, much of my understanding of my heritage has come through inherited traditions rather than lived geography. In my family, food has always been one of the most meaningful ways culture is expressed - through crowded kitchen counters, generous portions, and the instinct to serve others first.
Inspired by the Filipino concept of salu-salo - meaning “to gather and eat together” - the identity celebrates food as a bridge between generations and cultures. Through illustration, color, and typography, the project aims to capture the joy of community and the quiet power of sharing a meal.